So exactly how can you put your helpful information out there and attract more interest? You can get interviewed or interview others and share it, publish articles, podcasts, educational videos, write helpful guides, create and give away free time- and effort-saving templates and even run free workshops in your community. A client of mine tripled her income with big business this way. You do not have to be an expert speaker or writer to tap into information marketing. Just be prepared and professional. And you can get a sponsor or two to cover your costs and even make a profit while you are at it.
So, the next time you think about posting a promotional message, consider SHOWING what your business does and how you make a difference using helpful information instead. One of my free educational videos includes a link to a free guide. This has attracted over a thousand views, partnership and speaking opportunities and new business. And it continues to attract interest, years later. Your audience will watch, listen to and read your helpful info, share it and even go back to it and it will keep on attracting new interest. Much unlike the same-old boring invitations to buy, sign up, like and whatever, that get ignored, deleted or flagged as spam. Try it and let me know how it goes. And if information marketing has worked for you, please share your story in the comments box below.