Just in case you have never heard of it, www.about.me is a personal web hosting service that allows you to put up a one-page profile with a short biography and house all your online identities in one place. If you have not yet got round to putting up your own web site, I recommend that you at least set up your about.me page as your online home, allowing yourself and your work to get found online. Another reason to “claim your page” is so that no one else does! At first, I set up mine, http://about.me/omaedoja, just for that reason. Then I learned how to make it work for my business! Read on for lots of tips and explanatory screenshots.
7 Things You Can Do with your about.me Page
1. Get seen by lots of interested people: By adding targeted keywords, you allow people who search with these keywords to find you on this platform. At first, I was getting little or no views each month. After adding targeted keywords, I began to get over 100 views a day, translating into thousands of people seeing my profile each month.
(a) List building:
My web site analytics tell me that some of my subscribers come from here and
Some visitors connect with me on my other platforms, where we engage in more detail.
(See the images at end of this post.)
2. Find and make connections:
People are in connection mode on platforms like this, so make the most of it! I go through the lists of people who engage with my page, such as those who send a compliment, a message, add me to a collection or connect on my social media pages. These are the warm leads because they have taken a step to connect. I put some of them in my own collections (lists) for follow-up later or for contacting right away. This is one way to find guests for your radio show or blog, speakers for your event, get featured on others’ platforms, get introduced to people you want to meet, find opportunities and more. So, don’t just set up your page, use it!
3. Expand your web presence!
It is a good thing when you are omnipresent on the internet, showing up on a variety of platforms. People will get to bump into you everywhere, which strengthens your brand. While I do not recommend setting up shop on every available platform, I do recommend being present on the platforms your target audience uses. Why not survey your people and ask if they are using about.me? Funnily, there are some people I am connected to on Facebook and LinkedIn whom I have never really engaged with there. But on finding ourselves on about.me, the interaction began! Sometimes, it can take just one more “bump,” in one more way!
4. Business and Personal:
It is not only individuals that are setting up home on about.me, I have seen business pages and book and product launches too!
5. Bring it all together:
If you have several different but related websites, put all your links on one about.me page, to provide an overview or snapshot of your work. For example, if you have a business with a charitable arm or if you have 2 or 3 micro niches, you could use your about.me page as the big umbrella page that highlights all your endeavours.
6. Put it all apart!
Show case the different aspects of your work e.g. a naturopath who has a speaking arm to her business and also runs bi-annual retreats could have separate pages for her naturopathy, speaking and retreats.
7. Save money! Pages are free and simple to set up. You can do it yourself, which is very important to someone on a tight budget.
Note that it is always wise to set up your own web site at some point, for more control over your own web presence. The rules on social media are constantly changing and some platforms have become obsolete. You don't want your hard work and contacts to suddenly become inaccessible, be restricted or to vanish along with such evolution. So, even while you take advantage of the free benefits of an about.me page, the ultimate is to have and maintain your own web site.
My Page Views for this week
The elements on your page are mostly optional, so you can add or leave out whatever you want.
Some of My Collections (Lists)
Some of these collections are automatically populated, such as your "Complimented Me" and "Twitter Friends" collections plus those you compliment (Interesting, Awesome, Inspiring pages etc). Others can be created by you. You can choose to hide your collections or make them public. I recently found out that someone had put me in their collection named "Interesting Specimens!" If you choose an odd name for a category, it might be better to hide it!
Remember to follow up with the people you place in collections. Don't just collect and forget them!
Next, you are given the opportunity to share your compliment on Facebook and Twitter. You can proceed or decline and no one will know! I sometimes share a compliment regarding people I want to engage further with, giving them a "shout out" and recommendation as my introductory gift (see below). They see it, get back to me and the hob-nobbing begins! ;)
More kinds of pages!
If you already have an about.me page, how are you using it? What tips do you have for maximizing this platform? And if you don't have one, why not explore your options here: http://tinyurl.com/p27kc97?
I look forward to hearing from you and perhaps connecting with you on About.me. You can find me at: http://about.me/omaedoja
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