Your clients are not just paying for your service or product. They are also paying for the "YOU FACTOR," that special value that only you can bring to the equation!
What unique personal traits, strengths, experiences and training are you adding to the mix? That is the reason why your products are priced the way they are. Because in addition to the product or service, your clients get YOU and all of your knowledge, experience, training, personal strengths and that of your network!
On the flip side, people under-value themselves and undercharge when they do not feel they have "enough unique value" to justify a higher price!
Which one are you: One who knows her unique value and charges accordingly or one who undervalues her services and therefore under prices them?