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Episode 301: Why Public Relations Matters in Business | Gigi Peterkin

Jul 14, 2021

An effective marketing strategy is essential to staying competitive in the marketplace. In addition to focusing on sales and exposure, it’s important to build trust between your brand and your customers. This is where public relations (PR) comes into play.

However, most people have a vague understanding of what public relations are and what it involves, as well as what benefits it provides to your business. 

But how does it work? In business, PR is a tool that helps promote...

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